At RUE de FEMME, we collect information about all our visitors online. We do this to be able to customize and improve our content and thereby give you the best possible user experience. As a customer of RUE de FEMME, you are covered by the EU Personal Data Regulation, which aims to protect you and the data collected about you and your online behavior. Below you can read what information we collect and how we process it.


What is a cookie?
A cookie is a small file that is stored on your computer, tablet or smartphone every time you visit a new website. They are designed to recognize you when you visit our site, remember settings, perform statistics, and target ads. Cookies are very common and almost all websites use these, they can not contain malicious codes such as viruses.

If you delete or block cookies, ads will become less relevant to you and appear more frequently. You may also risk that the website does not work optimally and that there is content that you can not access.
Our website contains cookies from third parties, which to varying degrees may include:

- Facebook
- Google Analytics
- Facebook Analytics



We have taken technical and organizational measures against your information, accidentally or illegally being deleted, published, lost, degraded or coming to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law. We can further assure you that your information will not be used by or sold to an outside third party. Credit card information is sent encrypted to PBS with an SSL connection (Secure Socket Layer). You can check if you are sending from a secure website by looking for a padlock at the bottom of your browser.


The information is used to identify you as a user and show you the ads that are most likely to be relevant to you, to register your purchases and payments, as well as to be able to provide the services you have requested, such as to submit a newsletter. In addition, we use the information to optimize our services and content.

Disclosure of information
Data about your use of the website, which ads you receive and possibly clicks, geographical location, gender and age segment, etc. passed on to third parties to the extent that this information is known. You can see which third parties are involved in the section on "Cookies" above. The information is used to target advertising.

In addition, we use a number of third parties for the storage and processing of data. These process information solely on our behalf and may not use it for their own purposes.

Disclosure of personal information such as name and e-mail, etc. will only happen if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.


Protection of your personal information

Personal information is all kinds of information that to some extent can be attributed to you. When you use our website, we collect and process a number of such information. This happens, for example, with ordinary access to content, if you sign up for our newsletter, participate in contests or surveys, register as a customer, otherwise use services or make a purchase through the Website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on (interests).

To the extent that you yourself give explicit consent to this and enter the information yourself, the following are also processed: Name, telephone number, e-mail, address and payment information. This will typically be in connection with creating a login, subscribing to a newsletter or purchasing.

What are your rights?

The right of access
You can contact customer service at any time and find out what personal data we have about you. Furthermore, you have the right to have this data corrected if it is incorrect or incomplete.

The right to be forgotten
You can always contact customer service and exercise your right to have all personal data that we have on you deleted.

Except in the following situations:
- If you have made a purchase on our webshop, we retain your information in accordance with the accounting rules.
- If you have an unfinished order on our webshop.
- You have an unfinished business customer service, such as a return order or complaint.

Insights and complaints

You have the right to be informed of the personal data we process about you. You can also object to the use of information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to: [email protected] or on phone.: +45 87 42 86 00.


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